Hi, I’m Sarah.
I’m a Boston-bred, Napa-based nomad, animal lover, nature seeker, and artist with a firm belief in doing things the old-fashioned way. With an obsession with vintage typefaces and a knack for nearly perfect penmanship, I started Arrow Art Studio in 2013.
Everything I create is made completely by hand. I don’t use projectors, stencils, or vinyl stickers. I love the repetitive nature of creating letterforms; the muscle memory and putting in 10,000 hours - that totally appeals to my compulsive side. But the fact that each and every piece of hand lettering is one-of-a-kind keeps my creativity satisfied.
Working in the restaurant industry from my teens up into my thirties allowed me to indulge my deep-rooted wanderlust and it was behind the bar that I discovered my love for lettering. When chalking the specials board became more fulfilling than mixing drinks, I knew I’d found my calling. I was hired as a sign maker at Whole Foods Market and although I didn’t feel the corporate environment was a good fit, it did make me realize that I needed to spend my days making art. I’m currently putting my 20 years of experience in the hospitality industry to good use; going above and beyond to satisfy my clients is my highest priority. Add to that a degree in World Languages and Literatures with a minor in Art History combined with a fierce inner grammar nerd, and I truly believe I was born to be a lettering artist.
I’ve worked with hundreds of couples in the 6 years that I’ve been creating wedding signage and calligraphy. If you’re looking for an expert vendor to add to your team, I’m your girl. Have no clue where to start? Let me guide you to develop cohesive design elements that meld form and function. If you know exactly what you’re looking for, I can follow your lead and create anything you can dream up.
When I’m not working at my desk, there are lots of ways I like to pass the time. These include, but are not limited to: spontaneous dance parties, practicing my French with the dog, finishing the crossword, random hug attacks, perfecting the poached egg, poking through junk shops, reading good books and watching bad TV.